︎ Medium: Paperback Book with a hard cover
︎ Dimension: 8.5’ x 11’ inch
︎ Pages: 32 Pages in total
As the official typeface which is used by countless number of brands, Helvetica is undoubtedly the most adaptable font choice in the world of today. But why? What the ultimate reasons thatenable it to be applied in all the scenes and contexts? The efficiency and effectiveness? Are we ignoring the possibilities beneath the ‘invariableness’ of Helvetica? With these questions, the project explored the significances and transformations of the Helvetica.
︎ Dimension: 8.5’ x 11’ inch
︎ Pages: 32 Pages in total
As the official typeface which is used by countless number of brands, Helvetica is undoubtedly the most adaptable font choice in the world of today. But why? What the ultimate reasons thatenable it to be applied in all the scenes and contexts? The efficiency and effectiveness? Are we ignoring the possibilities beneath the ‘invariableness’ of Helvetica? With these questions, the project explored the significances and transformations of the Helvetica.